Celebrating the people behind British small businesses
 

7 ways Marketing Automation can boost your sales and marketing efforts

 

According to digital guru, Andy Martinus, there are two tribes when it comes to marketing automation, those that have heard the term bandied around, unsure what it quite means but thinking that they are missing a trick if they aren’t doing it; and then those that are actively running marketing automation …

Four SMS marketing quick wins

 

By Jason Lark, Managing Director at Adobe Campaign specialist, Celerity. Marketing has become more and more focused on reaching consumers on every device, SMS has often been misconstrued as one of the more outdated, limited and perhaps even invasive strategies. Some businesses feel they get a better bang for their …

How to get free cash for your business

 

Stephen Sacks is the founder of Funding Nav and author of Reboot your business. In this extract from the book, Stephen explains the different ways that you can raise more money for your business – for free.   R&D Tax Credits The UK rate of corporation tax (on profits) is already at …

5 common health and safety risks in the workplace

 

Health and safety issues can cause many problems in the workplace – not least putting your employees at risk. The best way to avoid them is to be aware of them. Richard Miller, managing director of powered access rental company Star Platforms tells us which risks to keep an eye out for. …

Are your customers listening to you?

 

Radio used to be one of the main channels considered in marketing and advertising plans, but nowadays, especially for small businesses, it can be forgotten. Aaron Matthews, founder and Executive Producer at Creative Fix, a London based creative production company specialising in audio advertising, explains why it’s still an important …

The business of social networking

 

This is an edited extract of the award-winning book, Relax! It’s Only Social Media by Luan Wise.   The business of social networking Frightened of social media? There’s no need. It’s nothing new! The book begins by looking at a brief history of social media, the evolution of marketing and …

Product strategies that don’t work for small business

 

In this edited extract from the newly published second edition of Entrepreneur Revolution: How to Develop Your Entrepreneurial Mindset and Start a Business That Works, Daniel Priestley shares four common product strategies that don’t work for small business.   I’ve worked with thousands of small business owners over the last 10 …

Why SMEs must futureproof themselves now for Brexit

 

Many SMEs think they are ‘too small’ to be troubled by the effects of whatever final Brexit arrangements are made. Here, Funding Nav founder and business author, Stephen Sacks, explains how they are the organisations most vulnerable to whatever storms lie ahead and how they can – and should – …