Celebrating the people behind British small businesses
 

How Social Media can be an Effective Recruitment Tool for SMEs

 

Despite more than 83% of businesses naming talent acquisition as the number one priority in their organisation last year, a staggering 91% of organisations in the UK have had difficulties hiring employees over the past 12 months.   Around 69% of SMEs think that large employers monopolise the best talent, and that they are …

The business of social networking

 

This is an edited extract of the award-winning book, Relax! It’s Only Social Media by Luan Wise.   The business of social networking Frightened of social media? There’s no need. It’s nothing new! The book begins by looking at a brief history of social media, the evolution of marketing and …

Top Tips for Setting Up a Successful Online Business

 

When you’re starting a business, you need to know how to get it online. But what should be your priority? Stuart Maclaren, MD at Your Print Partner has first-hand experience to share.   Online sales now comprise over 17% of all purchases in the UK and there’s no sign of that …

How can your small business tap into World Cup fever?

 

1 in 10 Brits planned to ‘pull a sickie’ today as England defeated Columbia in the first of their knock-out games. The research, commissioned by comms company Centropy and conducted by independent polling company Censuswide over the weekend quizzed 2,000 members of the public over whether they would consider skipping work if Gareth …

How to get more followers on Twitter in 15 minutes a day

 

Increasing your business following on Twitter can be a daunting prospect indeed. While it might seem tempting to tweet a few times a day and hope for the best – or, worse still, buy yourself a following – if you actually want your Twitter efforts to hit the mark when …

Google Plus for business: the ultimate SME owner’s guide

 

Image source Most people know about Facebook and Twitter (unless they’ve been living under a rock for the last five years), but Google Plus is the social network that’s a bit… neglected, a bit unloved. Why do we need Google Plus too, you might ask? But, for example, did you …

4 cheap and easy tricks to get more relevant followers on Twitter

 

Picture credit If you’re putting time and effort into running a Twitter account, you want to see some return, right? Whether it’s attracting more customers to your store, increasing customer satisfaction by answering queries or generally raising your profile, the only way that you’ll see results from Twitter is by …