Celebrating the people behind British small businesses
 

Four SMS marketing quick wins

 

By Jason Lark, Managing Director at Adobe Campaign specialist, Celerity. Marketing has become more and more focused on reaching consumers on every device, SMS has often been misconstrued as one of the more outdated, limited and perhaps even invasive strategies. Some businesses feel they get a better bang for their …

Make Export your Superpower in 7 easy steps

 

With Brexit looming it’s easy to see why many SMEs are shying away from the limelight and burying their heads in the sand trying to pretend Brexit won’t affect them. The reality is Brexit will have an impact on your business regardless of whether you export or not.  So you …

Five simple and inexpensive tips for successful corporate gifts

 

It can be hard to strike the right balance with corporate gifts. Ziti Cards explains how to get it right.   It is not all about the value of the gift you give to a person that shows gratefulness, the way one presents the contribution to the intended person is what matters. …

The rise of pop-up shops and how they can help your business

 

Craig Pannozzo is general manager of Gazeboshop, a supplier of gazebos and marquees. Since its beginnings in 2005 the company has helped hundreds of businesses prepare their stands for indoor and outdoor events. He explains how pop up shops can help your business grow.   This month it was revealed that over …

The business of social networking

 

This is an edited extract of the award-winning book, Relax! It’s Only Social Media by Luan Wise.   The business of social networking Frightened of social media? There’s no need. It’s nothing new! The book begins by looking at a brief history of social media, the evolution of marketing and …

How can your small business tap into World Cup fever?

 

1 in 10 Brits planned to ‘pull a sickie’ today as England defeated Columbia in the first of their knock-out games. The research, commissioned by comms company Centropy and conducted by independent polling company Censuswide over the weekend quizzed 2,000 members of the public over whether they would consider skipping work if Gareth …

Which hidden costs should you be aware of when starting a new venture?

 

Starting a business is expensive – but it tends to come as a shock to budding entrepreneurs. Jamie Roberts; Senior Copywriter at Media Works exposes three hidden costs to be aware of.   If you underestimate your expenditure as a new business, you may be doomed from the start. It’s crucial …

Technical Advice on working remotely and securely on the network for SME’s

 

Flexi-working (or working from home) is becoming an important benefit to provide your employees. Stuart Jailler at Seareach explains how you can do this for your company whilst keeping your company’s data secure.   Technology plays an important role in enabling people to work in a lot more flexible way, …

How to make your small business website work harder

 

Gary Turner, managing director of Xero UK,  provides top tips to help small businesses become more attractive to prospective customers online. The best place to hide a dead body is page two of Google – at least according to one unknown blogger. The clear message from this joke is just …

How to make your customers buy again – 7 essential email marketing tips

 

Email marketing can be a tricky beast. How can you send mass emails without getting spammy, incensing your customers until they vow to boycott your company forever, and actually use it to generate sales? Simon Horton of ecommerce plugin supplier ShopIntegrator shares some key steps in encouraging repeat custom and keeping your …