Here at SBH HQ we know that creating a brand for your business is really important if you want your customers and potential customers to remember you when it comes to making those all-important purchasing decisions.
Creating a strong brand makes you recognisable, it helps customers pick you above others, and it can help boost your sales via word-of-mouth (and if this hasn’t convinced you, read our eBook about it).
However, we know that small businesses don’t often have gigantic budgets to splurge on getting an entire branding agency in to work their magic. You’ll probably be doing it yourself, with a freelancer or two thrown in here and there. Luckily we’ve made an indispensable list of resources to help you do-it-yourself – enjoy!
Getting your logo right is probably one of the most important parts of it all – after all, it’s the design that will be plastered over everything you do, so you want to create something you’re proud of. If you decide to down the DIY route, try or Logo Garden – a fab resource to help you make your own logo in minutes.
Your website is another really important element in conveying your brand – it’s like a virtual first impression. Luckily there are heaps of great options to help you come up with a good’un.
A website optimised for mobile is becoming more and more vital, so why not try out DudaMobile?
Creating a mood board is an ace way to get a feel for the colour scheme and visuals of your branding – and convey to any designers or branding experts what you have in mind. For a free option, use Pinterest – you can upload your own photos or find them across the internet.
Physical, paper items with your company’s design on can give a really professional air. For stationary (and other bits and bobs) try 99designs.com.
The most fun thing for many is getting business cards! Moo.com offer loads of great-looking pre-designs that you can customise, as well as top deals.
If you want to get really kooky you can even go for stickers. Share your digital pictures by making cool sticker art at StickerYou. You could try getting stickers of your swanky new logo, of your staff’s faces, or whatever you want (at SBH HQ we’d choose our office dog).
Planning a branding strategy can seem really overwhelming, so luckily there’s an app to help you out with it. Use your iPad to come up with a totally brilliant plan with the aid of StratPad, and wow everyone with your professionalism and organisation.
Once you’ve decided on your specific tone of voice, you’ll need a social media tool to keep you up to date with all your social platforms. You can manage all of them like a complete boss with HootSuite – magic!
Get your free copy of our branding eBook now!