Celebrating the people behind British small businesses
 

How to self-brand your business in the right way

When you start a business, whether you are an individual or a firm with multiple employees, you also create a brand. Your brand is what your clients engage with before they even make that first phone call and if you don’t put in the effort to define your brand, then you could appear wishy-washy or under established. So how to self-brand your business? Read on.

Do

1. Have a brand strategy

If you fail to plan, then you plan to fail. You need to know what you want your brand to encompass, what it will say to your customers and how you are going to go about it. Take a read of this great article about branding.

2. Develop an online and offline persona

Your social media persona should match the flesh and blood image that you project to clients. Experts at Instant Print show that that business cards are still the best way to make sure that people remember you and can contact you easily with a big smile and firm handshake.

3. Keep an eye on the competition

What do businesses like yours do well? What do they do badly? Do they leave any gaps in the market that your business could fill?

4. Aim high

You need to push yourself and your business to the next level. This means taking on projects that will push you – this will help you to gain exposure and pull in more business.

5. Network

Don’t just stay in the office putting interesting things out on Twitter – you need to get out there and go and see people, whether this means attending networking events or calling up existing contacts and taking them for a business lunch.

Don’t

1. Misrepresent yourself

While you have to aim higher, don’t make yourself out to be something that you’re not. You’ll soon get found out, and it takes a lot longer to build a reputation than it does to lose one.

2. Misuse social media

No photos of yourself on nights out, no Twitter rows and no sharing captioned pictures of cats (unless it’s somehow specific to your business). Remember that once something is on the internet, the whole world can see it, and you can’t guarantee that you’ll be able to delete something before someone else shares it. Read the rules of business social media etiquette before launching your brand online.

3. Lack integrity

For people to want to buy into your brand, you need to keep it real.

4. Neglect a physical presence

The internet can draw you in and make it seem like the digital world is the real world, but it’s not. Social media should be a boost to your real life persona, not a substitute.

5. Forget to say what you can do for your clients

You shouldn’t let building a brand become the business. If you fail to state what you can do for your clients, then you won’t have any.

 

Image © Rawpixel