By Nick Rojas
When you mull over how many people in the United Kingdom have access to smartphones, you can start to appreciate the potential benefits of mobile expansion for your small business.
One survey shows that 81% of people have access to smartphones and that 50% of people between the ages of 18 and 24 actually check their messages in the wee hours of the morning. As well, by the middle of last year close to two-thirds of adults in the UK had access to a tablet. So, it goes without saying that many have adopted mobile technology in this digital era.
And because many people these days like using smartphones, tablets, laptops, and desktops, your small business must ensure that any mobile expansion strategy factors in the need to provide consumers with a consistent experience across multiple device types.
Pursuing a mobile expansion means, among other things, creating a mobile version of your site and developing a mobile app. As it turns out, there are various benefits to going this route, so what follows is a look at 4 benefits of mobile expansion for your small business.
1. Build Brand Recognition
A mobile expansion strategy that includes developing a mobile app can help you to build brand recognition. When it comes to building an app to complement your mobile expansion effort, be sure that it has features that your target market will find interesting and useful. You’ll also need to figure out how to encourage users to regularly interact with your app since this will up the odds of their actually buying your products and services. It’s generally believed in the world of advertising that customers need to see your brand in excess of 20 times before they truly notice it. So build that app and they will come — if you make it useful enough for them to want to use it regularly. As most people have access to smartphones, you’ll have the opportunity to target your desired demographic with a mobile strategy that includes a great app.
2. Increase Profits
If your customers are happy, they will likely buy more. Consider that SalesForce says that 70% of purchasing experiences are a function of how consumers believe they’re being treated. How can mobile expansion help? Remember that many of your customers not only have access to smartphones, but also feel comfortable using them to make purchases. In fact, industry research shows that 51% of the online sales in the UK between November 2015 and January 2016 were conducted via hand-held mobile devices rather than by traditional desktop or laptop computers. Reasons cited for this include the availability of larger smartphone screens and retailers’ efforts to make their sites easier to view on the smaller screens of mobile devices. If you’re diligent in creating a killer app that can be viewed optimally across different platforms, your customers are more likely to enjoy the buying experience…and to buy more.
3. Competitive Advantage
When you consider that eight in 10 companies lack a long-term mobile strategy, you can come to understand how developing a mobile expansion effort can help to set you apart from the competition. With the particularly high smartphone penetration rate, you should establish yourself as a company that is in tune with how consumers want to shop, and this will give the the chance to able to tap into a tangible demographic of potential buyers.
4. Better Value for Customers
Going mobile will also provide you with the opportunity to offer your customers more value. For instance, you might opt to bake a loyalty program into your app – both to encourage customers to interact with your company more and to offer them added value for doing so. So, for instance, you could include a loyalty program that allows your customers to collect points each time they interact with your company as well as your products and services, which can provide your customers with the opportunity to score great days for products and services that they actually want. Now, if your app facilitates a seamless buying process while at the same time offering incentives for patronising your business, you’ll definitely benefit from mobile expansion.
Going mobile in this digital era is a great idea if you want to keep your small business competitive in retaining customers and finding new ones. As you can see, there are benefits to going this route, and all of them can potentially have a trickle down effect that positively impacts your bottom line. But what to do if you lack the funds to get this strategy going? The answer, or at least a viable option, is a small business loan that will provide you with the funds you need. That will give you the financing you need to launch a mobile expansion strategy sure to benefit your small business.