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Top Tips for Customer Retention

 

Smart businesses will know that the true value of success lies in retaining customers. As Lee Resources found in their customer retention survey, attracting a new customer costs five times as much as keeping an existing one, so it makes clear business sense that you should be investing in customer …

Choose your way

When is it time to pivot?

 

By Al Taylor, CEO of tootle.co.uk Launching a tech business, especially if it is a new concept, is a journey into the unknown. Most founders write a business plan that identifies the problem they are trying to solve and have assumptions on who customers are, how to find them, the …

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Giving back whilst getting ahead

 

A Brighton based digital marketing agency is leading the way when it comes to ethical business practises by continuously giving back to local projects and charities. This year they have gone a step further and partnered with google to provide a free marketing workshop for charities; but how do you …

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How SMEs can use big data to make smarter decisions

 

The world of decision-making, along with the data sources and technologies that support it, is evolving rapidly. Data analytics is key to this and yet many SMEs have found themselves excluded from advanced analytics due to lack of skills and budget.  Ed Thewlis from The DataShed looks at how platforms …

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Why employee appreciation is important (and how to get it right)

 

What are the perks of working for your company? Perhaps you offer a great pension; a few additional holidays and exciting career prospects. But what if the basics weren’t covered? When the tough gets going and you’re all in the office until late night, will your hard working staff ever …

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Is Your Business Making These Tech Mistakes?

 

We’ve all seen the headlines lately filled with news of the latest technology fails, data hacks and the usual scams plaguing us both personally and in the workplace too. But when the black screen of death arrives after a tech meltdown, and the hours of hard work are never to …

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How to set-up and launch a business in a day

 

By Tim Barlow, co-founder TheWoodpicker.com Rome may not have been built in a day, but that doesn’t mean a company can’t.  That’s exactly what I did with my team at Attacat and my new business partner Charlie Henderson from Climate futures.  We set up and launched TheWoodpicker.com, a wood pellet …

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Wearable tech – the next opportunity for entrepreneurs

 

By Lee Carnihan, Outreach Manager at Further. Entrepreneurs are always on the hunt for the next opportunity – that’s where adventure lies. So what’s the next challenge? The next unicorn? It’s already here. It’s been evolving for some time. And the question that should be on every entrepreneur’s lips is …

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Why entrepreneurship should be at the heart of higher education

 

Professor Helena Gaunt, Vice Principal and Director of Academic Affairs at The Guildhall School of Music & Drama, has spearheaded an entrepreneurial incubator to support its graduates.  As the successful programme opens to the public for the first time this year, Helena talks about why entrepreneurship needs to be at …

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The changing face of POS systems and their impact on customer experience

 

Running a small business – and knowing its limitations – can be frustrating at times. Many exciting business innovations require so much cash or specialist expertise that only the biggest companies can afford to implement them. But when the technology comes along that allows you to punch above your weight …